Thursday, July 21, 2011

Philippine M.I.C.E Conference 2011 in Cebu (MICECON 2011)

Cebu brace for the Philippine MICECON 2011 or the Meetings, Incentive, Travel, Conventions, Exhibits / Events Conference.  The PhilMICE Conference 2011 or MICECON 2011 will be held in Cebu after it bested Davao City, Camarines Sur, Bohol, Ilocos and Gen. Santos City.  Last years MICECON was held in Subic.  This years MICECON will be on August 10 to 13, 2011. MICECON 2011 will carry the theme " I Share, You Connect, We Change."
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The Philippine MICE Conference (MICECON 2011) is the Philippines main tourism event which caters mainly to the MICE industry, specifically the meetings, incentive, travel, conventions, exhibitions/events market.  The MICECON aims to strengthen and consolidate all the players in the M.I.C.E industry as it provides an ideal avenue for a detailed educational program for all the sectors concerned.

MICECON 2011 is organized by the Department of Tourism in partnership with the Cebu Provincial Government, the Philippine Association of Convention/Exhibition organizers and Suppliers, the Hotel Resort and Restaurant Association of Cebu (HRRAC) and the Meetings, Incentive Travel, Events/Exhibitions (MITE) Philippines Inc.

MICECON 2011 is expected to attract 350 foreign and local tour operators and will therefore benefit Cebu's tourism industry and economy and the nearby provinces in the region as well.  The MICECON 2011 is a great opportunity for Cebu to show the world its potential as an alternative MICE destination.

Here are the list of the Official Hotels / Resorts and participating Hotels / Resorts for the delegates of the MICECON 2011

     Marco Polo Plaza
     Radisson Blue Hotel

First Class
     Waterfront Cebu City Hotel and Casino

     Cebu Parklane International Hotel

Participating Hotels / Resorts:

Deluxe / AAA resort
     Movenpick Resort & Spa Cebu

First Class / AA Resort
     Waterfront Airport Hotel and Casino

Standard / A Resort
     Alpa City Suites      
     Cebu Grand Hotel
     Crimson Resort & Spa Mactan
     Marriot Hotel
     Sarrosa International Hotel & Residential Suites

     Mango Park Hotel

Here are some of the programme the delegates should look out for during the MICECON 2011 in Cebu.

On the first day of the MICECON 2011, August 10, the delegates will have the chance to see the "Dancing Inmates " of Cebu at the Cebu Provincial Detention and Rehabilitation Center (CPDRC) at Barangay Kalunasan, Cebu City.

On the Second day of MICECON 2011 will be plenary sessions on very interesting topics like;

"Asia- Pacific Tourism Trends" with speaker Mr. Noor Ahmad Hamid, the Asia Pacific Regional Director of International Congress and Convention Association.

"Meetings Technology in Troubled Times: How to Do More With Less" with Mr. Corbin Ball as the Speaker, who is the Owner of Corbin Ball Associates, U.S.A.

"The Zebra Marketing Principle" whose speaker is Mr. Max Hitchins FASI AMAMI, the Hospitality Management and Marketing Leader of Varanu Pty. Ltd of Australia.

There will also be breakout educational tracks  on MICECON 2011 with topics about; Convention and Association Management, Activating Strong and Viable Associations, Understanding the Incentive Business, Exhibitions Management, Explosive Marketing Ideas, How to Evaluate and Track Print and Electronic Media to Maximize ROI, Using Social Media to Market, Manage and Improve.

On the second day of MICECON 2011, the Governor of Cebu will host a Governor's Night Dinner Reception dubbed as "Strings and Mangoes" for all the delegates of MICECON 2011 at the Cebu International Convention Center. 

Day 3 of MICECON 2011 will have the theme: "Green is In".  All the particioants of MICECON 2011 are asked to wear all white with a green hat or anything green as the plenary topics would focus on the environment and sustainability.

"One Cebu" will also be presented by the Vice Governor of Cebu - Agnes Magpale.

Day 4 of MICECON 2011 will have the theme "MICE Mart GlamCamp".  Every delegates of MICECON 2011 is requested to wear glamping attire.  There will be M.I.C.E Mart B2B sessions with foreign and local buyers of M.I.C.E. products at the Shangri-la's Mactan Resort and Spa.  There will also be a "Pasigarbo sa Sugbo" Spectacular at the Cebu International Convention Center.

For more information on MICECON 2011 in Cebu, contact the

MICECON 2011 Secretariat
4th Floor, Legaspi Towers 300, Roxas Blvd, Manila, 
1004 Philippines
Tel: +63-2-525-6110, +63-2-525-6635, +63-2-5259318 to 27
Fax: +63-2-521-6165



This should not be just the effort of the tourism industry and the organizers but the effort of all Cebuanos to make this a successful event, 'coz in the end we would be the beneficiaries of the effects of this event.

Suporta ta bai!


arrielle said...

This is a great event. Congratulations! :)

Current Events in Philippines

Bai Rai said...

it was indeed a great event. thanks arriele

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